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[TREND / TOPIC]

Korean Publishing Industry Current Trends in 2021 and Projections in 2022

Topic   Korean Publishing Industry Current Trends in 2021 and Projections in 2022   2022.01.03   Current Trends of the Korean Publishing Industry in 2021   The coronavirus pandemic has created unprecedented changes in every aspect of life. It has led to increased dependence on online and digital technology. The publishing industry that accounts for the largest part of the content industry, has also been affected by the changes under COVID-19. To understand better, let us look at what changes the Korean publishing industry went through in 2021.   Sympathy/Comfort, Investing/Personal Finance, Rediscovery of Originals   Online book sales have increased with social distancing rules in place since the pandemic. As a result, total book sales have increased by 6.6% compared to the same period of last year, according to Trends and Sales of Best-selling Books of 2021 by YES24, an online bookstore. The most sold book in 2021 is Dollagoot Dream Department Store (Sam ...
  • VOL.42 / 2022.01
[INTERVIEW / KOREAN PUBLISHERS]

Dasan Contents Group (Dasan Books)

Korean Publishers   Dasan Contents Group (Dasan Books) Sharing the Joy of Story with the Entire Human Race   2023.08.07   Since its establishment in 2004 as a publisher of business and self-help books, Dasan Books has grown rapidly based on its strong trust with authors, cooperation with various departments such as planning, marketing, and public relations, as well as its robust experience in turning many quality books into bestsellers. Not satisfied with its achievements, it is now expanding the scope of its challenges from paperback books to digital content and new media under various brands, including Dasan Books as Dasan Contents Group. Here’s a brief interview with Dasan Contents Group, which is working hard to deliver “easy, deep, and entertaining” information to readers in order to “share the joy of stories” with the entire human race.   The symbol of Dasan Books and its Korean and English...
  • VOL.61 / 2023.08
[TREND / TOPIC]

The “Contactless” Marketing Trend in the Era of COVID-19

The “Contactless” Marketing Trend in the Era of COVID-19   2021.04.05     The pandemic has changed the publishing industry   The virus, COVID-19, struck global industries and economies in January 2020. Our daily life has changed completely as well. The schools’ administration system almost froze as all the schools postponed the new semester. Libraries, art museums, museums, and stadiums had to close due to social-distancing. Schools that postponed the new semester a couple of times chose to open classes online. Publishers had to grope in the dark, putting a halt to publications or promotions of new titles that they have long been preparing for. It was a total nightmare. While all the cultural markets were engulfed in endless darkness, it was yet good news that the book market saw a relatively satisfactory performance. The virus-driven shock to offline bookstores was dire. However, for online bookstores, their sales record soared, led by children’s and teen boo...
  • VOL.33 / 2021.04
[TREND / EXPORT CASE]

Popular Korean Webtoons in the US

Popular Korean Webtoons in the US   2021.04.05     In Korea and Japan, it is common for one or two writers or illustrators to complete comics from their beginning until the end. However, comics in the US are different in that the publisher owns the copyright of all the characters. Numerous writers and illustrators come together and create stories endlessly centering around the characters based on the copyrights. This is why you can easily find comics of about 32 pages mainly about masculine characters and have limited storylines. Here, Korean webtoons are blowing a new wind of change in the US comics market, appeasing a female readership as well with various characters, subjects, and genres (romance, fantasy, action, martial arts, boy’s love, sports, daily life, comedy, office life, entertainment, etc.) continuing to grow exponentially in the market.   Creative, ingenious Korean webtoons are leading the fourth Hallyu (Korean Wave) across the world. ...
  • VOL.33 / 2021.04
[TREND / TOPIC]

Background and Prospect of General Revision of Copyright Law in Korea

Background and Prospect of General Revision of Copyright Law in Korea   2020.10.05       Background of the general revision of copyright law   The Ministry of Culture, Sports, and Tourism recently announced that the copyright law will be generally revised in 14 years to reflect the changing environment of creative works and their usage and to organize the complex legal system. In February this year, the Ministry announced the “Copyright Vision 2030,” clearly exhibiting its will to generally revise the copyright law. The research team for the general revision of the copyright law composed of experts and the Korean Copyright Commission, have been discussing directions for the revision based on the preceding research from the past. The final revision will be confirmed after collecting opinions from experts and people concerned.Korea’s copyright law enacted in 1957 was first generally revised after 30 years in 1987. If the revision in 1987 was mainly ...
  • VOL.27 / 2020.10
[INFORMATION / #K-BOOK]

#Trend & Marketing

#Trend & Marketing KPIPA introduces K-Books for global publishing markets through K-Book Platform   2021.01.04   Discovery of the Usual 1. Publication Details Title | Discovery of the UsualSubtitle | Usual Observations, Notes, Music, and UnderlineAuthor | Yoo ByoungookPublisher | Bookhouse Publishers Co.Publication Date | 2019-08-05ISBN | 9791164050321No. of pages | 280Dimensions | 128 * 185   2. Copyright Contact Name | Heo YoungsuEmail | ysheo7@paran.comPhone | +82-2-3144-2705   3. Book Intro How do copywriters spend their daily lives so that they can come up with such brilliant ideas? How do they spend time in free time? The book Usual Discovery talks about how the author as a copywriter and creative writer, usually spends his time, i, e, time spentin observing things, taking notes, listening to music, and underlining sentences. The author is a creative director of...
  • VOL.30 / 2021.01
[TREND / TOPIC]

Publication Industry’s Response to the COVID-19 Pandemic

Publication Industry’s Response to the COVID-19 Pandemic   2020.07.13     Critique and composer Choi Jung-Woo said in his article “Era of Social Media: What is the Role of Humanities (The Kyunghyang Shinmun, December 18, 2012)” that Twitter and Facebook are referred to as bywords for modern “communication” but are never in the style of “dialogue,” and as such are paradoxically against the communicative function expected of them as “Social Networks.” He argued that Twitter is closer to laying out “testimonies” and that Facebook is more like an “exhibition” than being a platform for communication, and that with the two having more of a “monologue” characteristic, Social Media is having a negative impact on the development of humanities.Seven years and four months later, in his article “Humanities in the era of Social Media: The Gaze of Signs Emerging with Intervention (Giheok Heoui Vol. 504, January 20th, 2020)”, he once again claimed that “Even though t...
  • VOL.24 / 2020.07
[TREND / TOPIC]

E-book Platforms and the Meaning of “Original Content”

E-book Platforms and the Meaning of “Original Content” The value of new methods and strategies   2020.05.04     According to the 2019 National Reading Survey, 52.1% of Korean adults were reading paper books. Adding e-books and audiobooks only pulled up the rate to 55.7%. The rate is falling with every survey. The reason for the fall in adults’ reading rate is a change of pattern in consuming content. People that enjoy other content than books reached 29.1%. Smartphones killed books.Yet, there are still readers. More and more readers are reading books with their mobile devices. Major online bookstores such as Yes 24, Kyobo Bookstore, and Aladdin have more than 10 million members each. Even e-book companies RIDI Books and Millie have millions of subscribers. There are many readers who enjoy reading genre literature through web-novel platforms such as Naver Webnovel, KakaoStory, Munpia, and Joara. In short, the missing number of paper book readers, or even mor...
  • VOL.22 / 2020.05
[NEWS / PUBLISHING INDUSTRY]

South Korea’s Digital Publishing Contents Platform

South Korea’s Digital Publishing Contents Platform   2018.06.28   In the digital age, books are no longer only in paper form but in all kinds of versions becoming evolved and expanded thanks to digital technology. When you take books only in paper form, it looks like the crisis of books is structurally inevitable, but when you combine them with all kinds of digital publications and digital publication content, a new publication market and reading culture have born anew. One thing that represents this change would be the platform services for publications. One characteristic of publishing platforms is that it brings together content goods that users, who have interest in a variety of categories, are expected to like and take an interest in. They fulfill the needs of many publishers and consumers at the same time. The platforms are managed by many different companies and entities, and this piece introduces two platforms that South Korean publishers currently manage directly. &...
  • VOL.10 / 2018.06
[TREND / TOPIC]

South Korea's online platforms where readers can meet genre literature

South Korea's online platforms where readers can meet genre literature   2019.12.09   Typically genre literature refers to genre fiction, which in turn is used to call novels with similar elements or narrative styles like books of science fiction, fantasy novels, detective thrillers and mysteries. As we entered the 2010s, the market for e-books and web novels which represent digital publishing content rapidly grew and genre fiction has been shaking up the conventional literature scene ever since. In South Korea, web novels centering on genre fiction appeared in earnest in January 2013 on Naver's web novel service.What sets web novels apart from conventional novels is the fact that their formats can vary depending on the author's situation. Usually, readers have to pay for each chapter in the novel, so authors base their stories on fun and suspense. Needing to keep readers hooked, events in web novels happen quickly in short amounts of time. Also, as increasingly more user...
  • VOL.18 / 2019.12
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